

Someone who feels compelled to add things to create something.Ĭonsider the Great Lakes Golf logo above on the left.
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To avoid costs they mistakenly turn to the wrong person for a logo, someone who is not a professional logo designer. Small startup companies typically have a limited budget. However, Apple’s original branding mistake is a common recurring issue for most businesses. Perfect for responsive web design, despite being made decades prior to the availability of such technology. The simplicity of this design allows it to work well at any size on practically anything. The colours may have varied but this basic shape has remained unchanged for over 30 years and has become one of the most iconic and recognizable logos in history. Steve Jobs commissioned professional graphic designer Rob Janoff to design something simple, memorable and modern. As creative as it was (especially for an engineer) it was too complex and unsurprisingly it was replaced just a year later. Look at Apple’s first attempt at a logo from 1976, designed by an engineer, Ron Wayne. This concept is nothing new and was known long before responsive web design started pushing the envelope of simplicity. Quality, memorable, successful brands are always simple. One of the most common factors that separates a good logo from a bad logo is the element of simplicity. The human brain remembers simple forms far more easily than complex ones.
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In the past, a company logo was perhaps intended simply for a shop sign and printed in local newspaper adverts. The modern logo has to work harder than ever before.
